Litmusly

The Simulation Layer for Product-Led Growth. De-risk your roadmap with grounded AI user personas.

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Phase 2: Workflow Integration
•Released Jan 2026

Integrations

Embed the Simulation Layer directly into your development lifecycle. Automated "Journey Audits" on every deployment.

DevOps Alignment

Stop treating research as a milestone. Make it an automated Standard Operating Procedure (SOP).

Walled Garden Security

Audits run in your private Litmusly instance. No research data ever leaks to public logs.

Quick Start: GitHub Actions
Copy this configuration into your .github/workflows/litmusly.yml file to start receiving Simulation Reports on every Vercel/Netlify preview deployment.
litmusly.yml
name: Litmusly Simulation Audit
on:
  deployment_status:
    types: [success]

jobs:
  simulation_audit:
    runs-on: ubuntu-latest
    steps:
      - name: Run Litmusly Audit
        uses: litmusly/simulation-action@v1
        with:
          api_key: ${{ secrets.LITMUSLY_API_KEY }}
          project_id: "your-project-id"
          deployment_url: ${{ github.event.deployment_status.target_url }}
GitHub Integration
Automatically test UX on every pull request
Available

What it does

  • Runs UX simulations on every pull request
  • Posts results as PR comments with scores and issues
  • Catches UX issues before code merges to main
  • Stores simulation history for tracking improvements

Quick Setup (5 minutes)

  1. 1Install the Litmusly GitHub App from the Marketplace
  2. 2Grant access to your repositories
  3. 3Configure webhook URL in repository settings
  4. 4Select personas for PR reviews
  5. 5Open a PR to see it in action

Webhook URL

Add this to your repository webhook settings:

https://your-domain.com/api/webhooks/github

Configuration Options

Trigger on PR events
opened, synchronize, reopened
Trigger on push to main
main, master
Comment format
Markdown with scores
Persona selection
Up to 5 per PR

Required Environment Variables

GITHUB_WEBHOOK_SECRET

Secret for verifying webhook signatures

GITHUB_TOKEN

GitHub PAT for posting PR comments

github-actionscommented on PR #42

🧪 Simulation Audit: SUCCESS

Commita1b2c3d
SHPI Confidence89.4%

Identified Friction Points

  • Primary CTA is visually subordinate to the navigation.
  • SaaS Founder persona struggled with the pricing table terminology.

Platform Integrations

GitHub Actions

Automated simulation audits on every PR with instant feedback in pull request comments.

Vercel

Receive results the moment your Vercel preview URL is live. No manual triggering required.

Netlify

Seamless integration with Netlify deploy previews for continuous simulation testing.

Intent Decay Analysis

Visual markers on your preview UI indicating where conversion intent drops for specific segments.

API Access

Full REST API for custom integrations and advanced workflow automation.