Terms of Service

1. Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Oko Labs Inc. d/b/a Litmusly ("Litmusly," "Company," "we," "us," or "our"). By accessing, using, or registering for the Litmusly platform, services, or website (collectively, the "Service"), you agree to be bound by these Terms. If you do not agree to these Terms, you may not use the Service.

Effective Date: January 5, 2026

2. Changes to Terms

Litmusly reserves the right to modify these Terms at any time, in its sole discretion. We will notify users of material changes by posting the updated Terms on the Service and updating the "Last Updated" date. Your continued use of the Service after such modifications constitutes your acceptance of the updated Terms. It is your responsibility to review these Terms periodically.

3. Description of Service

Litmusly provides an AI-powered UX testing platform that enables users to:

• Run automated UX simulations using AI personas
• Analyze user interfaces and user journeys
• Generate insights and reports on UX friction points
• Integrate with development workflows (e.g., GitHub, Vercel)
• Manage personas, scenarios, and test results

We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time without prior notice.

4. User Responsibilities

As a condition of using the Service, you agree to:

• Provide accurate, complete, and current information
• Maintain the security of your account credentials
• Use the Service only for lawful purposes
• Comply with all applicable laws and regulations
• Not attempt to circumvent any technical measures or security controls
• Not use the Service to infringe upon the rights of others
• Not upload malicious code, viruses, or harmful content
• Not reverse engineer, decompile, or disassemble the Service
• Not use automated tools to access the Service excessively
• Respect the intellectual property rights of others

5. AI Services and Disclaimers

The Service incorporates artificial intelligence and machine learning technologies. You acknowledge and agree that:

• AI Results Are Not Guaranteed: AI-generated insights, scores, and recommendations are provided for informational purposes only and may contain errors, inaccuracies, or incomplete information.
• No Professional Advice: The Service does not constitute professional UX, design, legal, or business advice. You should consult qualified professionals for such advice.
• Your Responsibility: You are solely responsible for validating all AI-generated insights before making any business, product, or design decisions.
• AI Limitations: AI models may produce hallucinations, biased outputs, or incorrect conclusions. Litmusly is not responsible for any decisions made based on AI outputs.
• Third-Party AI Services: We use third-party AI services (e.g., Google Gemini) subject to their own terms and policies. Your use of the Service constitutes acceptance of those terms.
• Training Data: We may use aggregated, anonymized data to improve our AI models. We do not use your proprietary data to train models for other customers without explicit consent.

6. Intellectual Property

Our Intellectual Property: Litmusly and its licensors own all rights, title, and interest in and to the Service, including all software, technology, content, trademarks, and intellectual property. You may not copy, modify, distribute, or create derivative works without our express written permission.

Your Content: You retain ownership of any content you upload to the Service. By uploading content, you grant Litmusly a worldwide, non-exclusive, royalty-free license to use, process, and display such content solely to provide the Service. You represent and warrant that you have all necessary rights to grant this license.

Feedback: Any feedback, suggestions, or ideas you provide about the Service become our property and may be used without restriction or compensation.

7. User Data and Privacy

Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and protect your information. By using the Service, you consent to such collection and use. Please review our Privacy Policy carefully.

8. Paid Services and Billing

Certain features of the Service are available on a paid subscription basis. You agree to:

• Provide accurate billing information
• Pay all fees and charges incurred under your account
• Maintain current payment information
• Authorize automatic charges for subscription renewals
• Understand that fees are non-refundable except as required by law

Price Changes: We reserve the right to modify our pricing at any time with 30 days' notice for existing subscribers.

Refund Policy: All fees are non-refundable except as expressly stated in our refund policy or required by applicable law.

9. Termination

Litmusly may terminate or suspend your account and access to the Service at any time, with or without cause, with or without notice. Upon termination:

• Your right to use the Service will immediately cease
• You will not be entitled to any refund of fees paid
• We may delete your account data, except as required by law
• All provisions of these Terms that by their nature should survive termination will survive

You may terminate your account at any time by contacting us or through your account settings.

10. Disclaimers and Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LITMUSLY DISCLAIMS ALL WARRANTIES, INCLUDING:

• Merchantability and fitness for a particular purpose
• Non-infringement of third-party rights
• Accuracy, reliability, or availability of the Service
• Freedom from viruses or other harmful components
• Results obtained from the use of the Service
• Uninterrupted or error-free operation
• Corrections of any defects or errors

No advice or information, whether oral or written, obtained by you from Litmusly will create any warranty not expressly stated in these Terms.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LITMUSLY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR:

• Any indirect, incidental, special, consequential, or punitive damages
• Lost profits, lost revenue, lost data, or business interruption
• Damages arising from your use or inability to use the Service
• Damages arising from any AI-generated insights or recommendations
• Damages resulting from unauthorized access to your account
• Damages from any third-party content or services

Liability Cap: In no event shall Litmusly's total liability to you for all claims exceed the amount you paid to Litmusly in the twelve (12) months preceding the claim, or $100, whichever is greater. Some jurisdictions do not allow the exclusion or limitation of liability for consequential damages, so the above limitation may not apply to you.

12. Indemnification

You agree to indemnify, defend, and hold harmless Litmusly, its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

• Your use or misuse of the Service
• Your violation of these Terms or any applicable law
• Your violation of any third-party right, including intellectual property rights
• Any content you upload or submit to the Service
• Any breach of your representations and warranties
• Any disputes between you and other users of the Service
• Any claims that your use of the Service infringes upon the rights of others

Litmusly reserves the right to assume the exclusive defense and control of any matter subject to indemnification by you, at your expense.

13. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the State of Florida and the United States of America, without regard to its conflict of law principles.

Arbitration Agreement: Any dispute, controversy, or claim arising out of or relating to these Terms or the Service shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) in accordance with its Commercial Arbitration Rules. The arbitration shall take place in Broward County, Florida. The arbitrator's award shall be final and binding.

Class Action Waiver: YOU AND LITMUSLY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

Jury Trial Waiver: YOU AND LITMUSLY WAIVE ANY CONSTITUTIONAL AND STATUTORY RIGHTS TO SUE IN COURT AND HAVE A TRIAL IN FRONT OF A JUDGE OR A JURY.

14. Electronic Communications

By using the Service, you consent to receive electronic communications from Litmusly, including emails, notices, and other communications. You agree that all agreements, notices, disclosures, and other communications we provide to you electronically satisfy any legal requirement that such communications be in writing.

15. Third-Party Links and Services

The Service may contain links to third-party websites or services. Litmusly is not responsible for the content, policies, or practices of any third-party websites or services. Your interactions with third parties are solely between you and the third party. We encourage you to review the privacy policies and terms of service of any third-party websites you visit.

16. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that the remaining Terms will remain in full force and effect and continue to be valid and enforceable.

17. Waiver and Severability

No failure by Litmusly to exercise or enforce any right or provision of these Terms shall constitute a waiver of such right or provision. The waiver of any right or provision will be effective only if in writing and signed by an authorized representative of Litmusly.

18. Entire Agreement

These Terms, together with our Privacy Policy and any other legal notices published on the Service, constitute the entire agreement between you and Litmusly regarding the Service and supersede all prior agreements between you and Litmusly.

19. Contact Information

If you have questions about these Terms, please contact us: