Litmusly

The Simulation Layer for Product-Led Growth. De-risk your roadmap with grounded AI user personas.

© 2026 Litmusly. All rights reserved.

Company

  • About
  • Blog
  • Case Studies
  • Contact

Product

  • Pricing
  • Integrations
  • API
  • Documentation

Resources

  • Simulation CI
  • GitHub
  • Discord
  • Twitter

Made with care for product teams everywhere

Privacy PolicyTerms of Service
Back to Blog
UX Research

Calculating the ROI of UX Research: A Data-Driven Approach

A comprehensive framework for measuring the return on investment from user experience research, including metrics, calculation methods, and case studies from leading companies.

May 10, 2023
10 min read
Calculating the ROI of UX Research: A Data-Driven Approach
undefined
ROI
UX Metrics
Business Value
L

Litmusly Team

We help product teams catch UX friction before it reaches production. Our AI-powered simulations provide fast, reliable feedback grounded in real user behavior.

Try a free simulation →

Ready to test your product?

Get instant UX feedback from AI personas. Catch issues before they reach your users.

Try Free Simulation

Stay updated

Get the latest insights on AI-powered user testing and product development delivered to your inbox.